LinkedIn-certified
A specialist paid social team based in Estonia, serving clients worldwide
Pyxida OÜ exists to do one thing exceptionally well: turn LinkedIn Ads into a measurable growth engine for B2B and high-involvement brands.
Our story
Built from inside the channel
Pyxida started as a freelance project and grew into managing paid social for multiple brands and agencies across B2B SaaS, fintech and industrial sectors.
Working both in-house and alongside agencies, the same pattern kept showing up: LinkedIn Ads were treated like a Meta channel, optimised for clicks, and disconnected from pipeline and sales reality.
So Pyxida evolved into something different.
Today, we build and run full-funnel paid social systems designed around revenue, not vanity metrics. That means structured targeting aligned to buying groups, creative built to speak to real pain points, and offers that convert — all tied back to pipeline through proper measurement.
We're a LinkedIn-certified Marketing Insider, with 60+ clients across 37+ industries and €6.7M+ in ad spend managed — helping teams turn paid social into a consistent pipeline driver.
The Pyxida Way
Four principles we don't compromise on
Holistic by default
Strategy, creative, copy, tracking and reporting under one roof. No handoffs between agencies, no finger-pointing when performance dips.
Data-driven, lessons-based
Every recommendation is grounded in patterns we've seen across hundreds of campaigns and seven-figure ad spends — not last week's LinkedIn post.
Deeply collaborative
Your team's context is half the work. We build feedback loops into every stage so campaigns stay aligned with your real go-to-market.
Built for considered purchases
We specialise in B2B and high-involvement products — long sales cycles, multiple stakeholders, real money on the line.