Case Studies

Real B2B campaigns. Real pipeline outcomes.

A selection of paid social programmes we've built across SaaS, fintech, and high-involvement industrial brands. Anonymised on request — numbers are real.

FinTech / B2C — Linus Digital FinanceFinance & investing · DACH & UK

An 85% lower cost per lead — recognised by LinkedIn as a success story

Targeting high-net-worth individuals across the DACH region and the UK, we rebuilt the LinkedIn Ads programme around a tighter ICP and a sales-aligned lead grading system. The result was a step-change in efficiency and quality that earned a published LinkedIn case study, with 25% of all sales-qualified leads attributed to LinkedIn Ads.

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−85%

Cost per lead

70×

Leads on 10× budget

25%

of SQLs from LinkedIn

SaaS / B2B — US software vendorEnterprise FinServ & telecom · global

Full-funnel LinkedIn Ads for enterprise financial institutions

From a cold start with no in-house paid social expertise, we built a phased full-funnel programme across five markets and four industries — moving from awareness to ABM-led mid-funnel and bottom-funnel conversion campaigns. Sales feedback indicated ~85% of leads matched the precise titles and decision-making criteria within target accounts.

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$1.50

CPC vs $5.39 LinkedIn avg

+115%

Leads on −6% budget

−56%

Cost per lead

Industrial manufacturing / B2BAerospace & defence engineering · US & EU

Reaching senior engineers in a deeply specialised niche

Working with an engineering supplier whose components are used by NASA, Boeing and Airbus, we sequenced industry reports, how-to guides and case studies across the buyer journey to engage senior high-tech engineers — consistently delivering qualified leads in an audience most paid social programmes can't reach.

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300+

Qualified senior leads

−40%

vs. industry avg. CPL

3M+

Brand impressions

B2B SaaS — Series BWorkflow automation

From inconsistent leads to a predictable LinkedIn Ads pipeline

We rebuilt the targeting around real buying groups, replaced gated PDFs with a low-friction demo offer, and stitched LinkedIn directly into the CRM. By the end of the first quarter, paid social had become the team's most efficient inbound source — measured on influenced pipeline, not clicks.

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3.1×

Qualified pipeline

−38%

Cost per opportunity

4.2×

Demo→SQL rate

SaaS / B2B — UK IT servicesRetail technology · EU & APAC

Multi-layered LinkedIn Ads for retail-tech across EU & APAC

We ran a layered awareness + consideration LinkedIn Ads programme for a SaaS provider targeting leading retail brands. On flat monthly spend, continuous optimisation and ICP-tailored creative drove a +76% lift in leads and a −39% reduction in CPL across nine months.

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+76%

Leads (flat budget)

−39%

Cost per lead

+29%

Engagement rate

FinTech / B2B — payments platformCross-border payments · UK & DACH

Turning LinkedIn Ads into a named-account ABM channel

We built a tightly scoped ABM programme around a 400-account target list, layering company-specific creative with sales-led outbound. The result was a measurable lift in meetings booked from priority accounts — and a clear story to share with the board on paid social's role in pipeline.

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€1.8M

Influenced pipeline

32%

Target-account engagement

2.4×

Meeting acceptance rate

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